From 21 st to the 23 rd of October 2022, the 6 th Edition of the Swahili International Tourism Expo (SITE) was held in Dar es salaam at the Mlimani City Conference Centre and Datamanics team was there as exhibitors. SITE which is hosted by Tanzania Tourist Board (TTB) is the leading international indoor Tourism Exhibition in Tanzania.
Our involvement at the Swahili International Tourism Expo 2022 Exhibition is to be part of the solution of how tourism and hospitality companies can digitally transform their businesses by considering digital marketing, social media marketing, SEO and other digital solutions.
SITE 2022 had over 50 companies registered for the exhibition, most of them from the fashion, tourism and hospitality industries. However, companies from the tech and banking industries were also there.
Visitors at our exhibition booth
Our team was at SITE 2022 from day one and our goal was to reach out to both exhibitors and visitors on how our services could transform their way of doing business or improve their current investments.
Most of the visitors at our booth were curious about the services that we provide such as Digital marketing & IT Services and how they could cut any ice on the business they are into. Most visitors we got were into tourism, travelling and hospitality services and we shared our understanding of how our services could add value to their businesses.
What else happened at the event?
Well, a lot. There were different entities from the tourism industry, tech industry, Entertainment Groups and Government offices. This led to a lot of activities taking place in the three days of the exhibition and made the whole event a lot of fun. Networking, Fashion showcasing and Entertainment are some of the things that took part. Here are the details:
We got to meet other companies at their booths; welcome them at our booth; explain our services to them and get to know their services. The main goal was to find ways how we can work together and improve the services they deliver to customers.
Most of the businesses we contacted were interested in website development, digital marketing and how they can grow their brand by bringing in creative solutions.
2.Fashion at the exhibition
In the tourism and hospitality industry, fashion does not fall behind. There were Maasai outfits showcased by men and women going around the exhibition area and other
traditional wears were showcased by various groups and booths at the exhibition.
Traditional dance, performance and live band music did steer things up as they went around the booths playing and dancing to traditional music. Pictures were taken and any exhibitor who was interested to have a photo with the group, surely, got the opportunity.
All in all, the event was a success as it was well prepared plus teamwork ensured the visitors were well handled.