What if you want to advertise to a certain type of customer and exclude the ones you don’t?
Google ads can be good for your business when you want to advertise to a certain type of customer. It has enough filter tools that help exclude the customers that should not be included in an ad campaign. Google Ads allows the usage of different methods so that you can reach potential customers as they search for your products or services. As a digital marketing agency in Tanzania, we acknowledge the importance of Google Ads to a business trying to reach its potential customers.
Below are some of the key points of why Google ads are good for your business when advertising your products or services:
Assist in reaching marketing targets
Google ads can be customized so that they can help your business get more phone calls, showcase your brand or ask people to view your products and services via a clickable hyperlink. With such actions being possible with Google ads, they can lead to people having more interaction with your brand and web pages in our way or the other.
More leads and customers
People that get the ads from Google are the ones relevant to the products and services that you are providing. This indicates that the likelihood of people getting your ad is looking for something that you are providing. A potential customer might go straight and click on the ad. The link is to redirect the user to your website for more information about what you provide or redirect to an e-commerce platform for selling your products and services.
Note: 65% of ready-to-buy users do click on Google ads. This is a good indication that paid ads do reach potential customers.
Google Ads flexibility
Most people who use this pay-per-click (PPC) marketing channel proclaim that it's flexible. It can work with an organization of any size and integrates well with many marketing tools. Another part of this platform is that customization can be done on the campaigns you run and be able to target by device types, location and Google platform they are using. Google Ads also allows limiting your budget not to exceed the maximum amount you have set.
With such options available with Google Ads, it makes it a suitable platform when trying to reach more users online that are searching for similar products or services you are providing.
Google Ads operates with the pay-per-click model which means you only pay for the ads that have been clicked by users. It is cost-effective as compared to other marketing strategies. The Return on Investment (ROI) can be realized with your business once you find the right approach that works well for you. Sometimes you have to try running different campaigns. The campaign that has a good return on investment is the one you should stick with and leave behind those that cost you money without good results.
Knowing your market and customers
Google Ads is to provide you insights that help you improve your products, way of working, products and how you handle your customers. Valuable data from Google Ads can make you take the right decisions so that the investment you make in your business is done in the right way.
You can get to know what is the location of your customers, how did they get to find your business, what time are they mostly online and many other data. Such data can be used appropriately to an extent that it even leads to spending fewer months on marketing and getting big returns for the efforts you put in.
Google Ads can yield a lot of benefits to your business but the right strategies, tools and campaigns need to be applied so that you finally get the results that you want for your business. This is very important because without the right approach being taken, it could lead to spending a lot of time and money without getting what you expected from this platform.