In this era of continuous digital transformation, it is important for companies to understand how to position themselves within the scope of search engines if they want to improve their presence on the web. Look at it this way in Tanzania: businesses that aim to reach out to potential customers located in a certain region will definitely benefit from search engine optimization for their websites. In this post, we will discuss what exactly search engine positioning imply and some effective strategies for improving it in the context of Tanzania.
What is Search Engine Positioning?
The term search engine positioning refers to the location of a website on the list of results returned by a search engine for some keywords. Specifically the higher the ranking, the more exposure it gains, which will eventually lead to more traffic, and in effect, more customers. In the case of business operations in Tanzania, optimization of relevant generic such as local keywords can be used to effectively reach the target group of consumers.
Why search engine ranking important?
- Increased Visibility: The majority of people searching for information tend to remain on the first page of search results and most may even not go beyond looking at the first page of results which is usually page one. Thus, chances of getting visitors to such a site significantly increase, a good percentage of which would, in turn, become active customers of the business.
- Increased Credibility: In most instances, high ranking websites are considered trustworthy and authoritative.
- Increased Traffic: Most of the time, better search engine positioning means more clicks, thus increasing the sales and conversion opportunities.
Core Aspects that Determine Search Engine Positioning
1. Relevance
Content has to be tailored to a users search very well. It is also important to know what people are looking for when they come to Tanzania.
2. Keywords
It is important to choose the keywords used appropriately. For instance, these phrases ‘SEO company Tanzania’, ‘SEO experts Tanzania’ and ‘SEO services Tanzania’ should be used in order to target that market.
3. Backlinks
Having other high authority websites that reference your content is important, as it shows to search engines that your content is worth and useful.
4. User Experience
Users will dismiss a site that is not adequately designed, takes too long to load, and too complicated to operate, therefore designers are encouraged to maintain a balance
5. Technical SEO
The site structure should be optimal, the crawling and indexing of the site should be fast and the site should be easily accessible to search engine robots as well.
6. Content Quality
Delivering content that is original, valuable, and over the top for your audience is adept at fulfilling their needs as well getting you higher ranking.
How to increase the Overall Experience of the Users on your website
Speed: There is a need to ensure that your website loads faster as most people will not be patient enough to wait for a slow website.
Mobile Device Friendly: Most of the users tend to access the internet with their mobile devices, therefore a site that can be accessed from a mobile device is important.
Site Structure: Make the site easy to navigate so that users do not struggle to look for anything.
Find Relevant Local Keywords: Search for services related keywords targeting the Tanzanian audiences using tools such as Google Keyword Planner. Target phrases like “search engine optimization services Tanzania” and other similar geocentric words.
On-Page Optimization
- Titles and Headings: Use keywords and phrases where appropriate to assist search engines in understanding the topic of the content.
- Meta Descriptions: Write attention grabbing descriptions to enhance the chances of clicking.
- Images: Apply suitable file names and alt attributes to images for proper indexing.
Quality of content
Create informative content that is useful to your specific target audience. Things like Blogs, articles and “how to” services for example on “SEO services in Tanzania” will fetch traffic to the website.
Technical SEO
- Sitemap: Make a sitemap and after that upload it to the search engines so that they can know the structure of the site.
- Robots.txt: A search engine robot exclusion standard which moderates which parts of the site the bot is supposed to crawl and report on and those that should be disregarded.
Google Search Console and Analytics
Check google analytics and search console in order to learn how well the site does, the rankings, and what users do. Do not fail to check the statistics at different intervals to adjust and make better the approaches and tactics used.
Social Media
Distribute your content on social media to help in spreading the content and bringing in more traffic. This will also help enable them reach out to more people.
The effectiveness of improving website ranks in search engines plays a very important part of the marketing strategies in the present world, more so to companies in Tanzania. The right use of keyword strategies can easily get customers who are based in the region. Do these and see the growth of your presence online! Optimize now and enable your business take its place in the competitive space that exists on digital platforms.