Search Engine Optimization (SEO) plays a significant role in pushing your business, brand and products to be a success in the marketplace. It might take a while to reap the benefits but once it is done right, it sure does pay off the efforts that are put into SEO for your business. As a digital marketing agency in Tanzania, we work on SEO and improve a business's Search Engine ranking.
Here are some of the benefits that come with SEO:
1. Improvement in User Experience
SEO with improvement on User experience? How is that possible?
To have a website that is well-ranked on search engine results, it needs to have good User Experience (UX) such as making sure your website has a responsive design (accessible from various devices); making sure your content is readable; making sure you add related photos
and videos to your content and making sure your pages load faster.
Doing all the necessary activities to improve your User experience, leads to having visitors stay longer on your pages, getting more clicks, more leads and even higher conversion rates. Pages that have more clicks are given a higher ranking by Search Engines and this helps your
business be easily found when people search for certain content.
2. Getting more leads
When you rank higher in search engines, it helps you get more leads for your business. Most of the time, users use the search engine to find any product or brand they are looking for. if you are not well ranked on search engine results, then probably your competitors are getting your customers just because they are easily found through search engine results.
Users are even relying on the auto-complete, predictive text that the search engine produces when the user starts to search for something via the search bar. This denotes that, ranking higher on Search Engine Results Pages (SERPs) can bring more leads to business that can be converted to sales.
3. Increase the credibility and reputation of your business
Once potential customers such for a certain product or service and you get to appear at the top of the results, they start to notice you and become aware of your brand. They are likely to go through your website and find out the services that you provide plus the clients you
have served. This leads to building a reputation for even the potential customers that were not familiar with your business and end up being your loyal customers as they start to identify you as an authority in the industry.
4. Less cost involved in advertising
If you rank well in search engine results, you don’t need to invest in pay-per-click or other ads. You can rely on the users to easily find you via a simple search of what they are looking for. It is also cheap than doing direct selling or visiting clients when trying to generate leads.
Most of the activities that you will do have good SEO is through referrals, blogging and social media which may involve little cost as compared to other means of marketing.
5. Boosts your social media
At the moment that users find your website content worthy, they are likely to also go for your social media profiles so that they can get more up-to-date content that you share on social media platforms. This implies that you get to have more traffic to both your website pages and also to your social media profiles. The more traffic you get could generate leads and even bring in more sales to your business.
6. Beat the competition
SEO makes your brand easily recognized by being easily found through Search Engine Results. This gives your business an advantage by being considered a firm that is well-established in the industry and has a better understanding and experience of the services provided. With such an uplift, you can beat your competition by getting more customers, sales and revenue.
It is quite important to consider SEO as part of your digital marketing strategy as to the many benefits you can reap from it. Social media marketing, email marketing, website management and many other types of digital marketing work together with SEO in making you realize your digital marketing objectives.
